︎

Princeton World’s Fair 2023

2019
 Branding, Motion Graphics, Print Design
Photoshop, Illustrator, InDesign, After Effects, C4D
A hypothetical World’s Fair revival centered around my hometown of Princeton, NJ, with the theme “The Cost of Knowledge.”


Flatlay of project materials Set of posters for events and lectures. The marbled texture was selected because of marbled endpaper's ties to traditional, formal academia. The fictional events I created included lectures on open-source learning, scholarly geopolitical events, and a history of "town-gown" feuds. Looped logo animation Physical stamp for "The Cost of Knowledge" logo Mural concept – specific words were found in Princeton's town and university newspaper archives Instgram mockup. The brand would switch between grayscale red tinged photos of the past with current fair photos


 
© Haley Clark 2021